Cape Town: Special Reserve – 25 April

Cape Town, we are coming for you. On the 25th of April, in partnership with Dunhill Desire Extreme, we will be hosting a Special Reserve event at Africa Pride. And man, is this one going to be special. Weather permitting we will be out on the balcony to have a whisky and listen to the […]

Special Reserve Jozi, 28 March – Azzaro Wanted

The first BetterMan event for the year. Join us for a night of suits, whisky, and networking. The speaker will be announced closer to the time. Trust me, you want to share the room with him. Brand Partner: Azzaro Wanted Dress code: Suit up (Smart casual is ok but lean more toward smart than casual) […]

power sets

Power Sets: Using Values As A Superpower

It’s not hard to make decisions when you know what your values are. – Roy Disney Values: principles or standards of behaviour Your values influence your level of success more than you know. Yet, it’s one of those areas in life that we are mostly unaware of. Few people when asked can list the top […]

Azzaro Wanted: Coveted, Craved, Desired

I am very happy to announce Azzaro Wanted as the brand partner for the first Special Reserve event. The bottle has a killer design, and the smell is sophisticated. But of course, that’s not enough… My first question when I speak to a brand is, “what kind of man resonates with your brand?” Here is the […]

The BetterMan Film Awards

The BetterMan list of Inspirational Films As voted for by the BetterMan Brotherhood Facebook group. An engaged group of like-minded individuals sharing wins, loses, advice, articles, motivation and inspiration on a daily basis. Films are an escape from our daily lives, they allow us the freedom to switch off and become engrossed in the stories […]