Dunhill Desire Extreme: Embodiment of Masculinity and Elegance

We are proud to announce Dunhill Desire Extreme, as the brand partner, for the first Special Reserve event of the year in Cape Town.

The match is instantly evident when you read the “man” behind the brand:

As a man with inherent passion, his mounting list of achievements merely fuel the fire leading him to the next adventure. He lives for the constant thrill in life and his thirst for adventure is insatiable. A younger gentleman; He has a modern edge but appreciates fine craftsmanship and acute attention to detail. Although a classic sportsman, he prefers to compete with himself, pushing the limits and always in search of his next adrenaline rush.

We, as BetterMen, strongly relate to these values.

Inherent Passion:

We are driven by our desire to succeed and triumph. Passion is therefore a part of us, it lives within us and we embody it with relentless enthusiasm, focus and discipline. From the moment our feet touch the floor in the morning, until our head hits the pillow at night.

Thirst for Adventure:

Taking action is built into BetterMan and the thirst for adventure embodies that spirit. We know that our progress lies at the end of our comfort zones. Let the adventure begin!

Appreciates fine Craftsmanship:

We hold ourselves to the highest standard, in everything we do, and therefore only accept the best from others.

Compete with himself:

We do not let external factors influence us. We are focused on what we want, who we will become and how we are going to get there. We are, therefore, in constant competition with ourselves. Striving to be better everyday, relentlessly.

The bottle design screams elegance and masculinity with the striking red glass and black cap.

We love to partner with brands that embody BetterMan traits and values.




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Andrew Mack


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