I am very happy to announce Azzaro Wanted as the brand partner for the first Special Reserve event.
The bottle has a killer design, and the smell is sophisticated. But of course, that’s not enough…
My first question when I speak to a brand is, “what kind of man resonates with your brand?”
Here is the story of a Wanted Man:
Azzaro WANTED is the scent of a man for whom everything is possible and everything turns out well. An exuberant, solar, magnetic man that other men envy and women desire. Free-spirited, with the soul of a rebel, he lives his life as he pleases, ready to follow his instinct and change the rules of the game at the drop of a hat. Daring, he takes chances with unswerving con dence and boldly taunts destiny to get what he wants. He reaches what he targets, he gets what he dares.
I love that. Especially the last sentence. He reaches what he targets, he gets what he dares.
It feels good to be partnering with a brand that has such a strong correlation to what BetterMan stands for.
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